Knowledge@W.P. Carey reports

An interesting article from the W.P. Carey School of Business newsletter about what academic consultants bring to the table.

"Bottom Line:

• Commercial consultants and academic consultants bring different strengths to their roles. Academics tend to use creative approaches based on the latest research. Commercial consultants often have quick solutions based on established procedures.
• Academics often bring specialized skills to their consulting work. Even very large consulting firms do not have the range of expertise found in major universities.
• Unlike commercial consultants, who need to generate revenue for their firms, academic consultants do not rely on consulting income as their principal source of income, since their regular salary comes from the academic institution.(...)"